Hiring a CMO?
Don't miss on the most important growth hire you'll ever make.
Most founders don't miss because they pick the wrong marketer.
They miss because they didn't know what they needed before they hired.
The market for marketing is complex, brand, performance, growth, product, data, martech and more. It's changing faster than ever. The right CMO can accelerate your business; the wrong one can stall it for years.
Before you hire, get clear on what success really looks like and hire the marketer ready to take on your growth challenge.
Hire Once. Hire Right. Build Momentum.
GRPL works with founders, boards and leadership teams before they make a senior marketing hire - defining the role, the skillset, and the expectations that will drive growth.
We'll work directly with you and your existing marketing team to:
- •Audit your current marketing capability and identify the true gaps.
- •Define your top growth priorities and what the next stage demands.
- •Translate that into the exact profile, behaviours, skills, and mindset you need.
- •Craft the perfect job description designed to attract and retain the right leader.
The result?
Absolute clarity on who you're hiring, why, and how they'll create value from day one.
Why Most Senior Marketing Hires Miss
- •The role is defined around a résumé, not a reality.
- •Founders hire for experience instead of alignment.
- •Teams confuse brand, growth, and product leadership.
- •Success isn't defined, so no one knows what good looks like.
Hiring the wrong CMO is expensive, in money, time, and momentum.
Hiring right is transformative.
The GRPL Approach
Define the Gap
We assess your existing marketing capability, structure and strategy to understand what's really missing, not just who's missing.
Clarify the Role
We translate your commercial goals into a clear growth mandate and leadership scope, ensuring the role reflects where you're going, not just where you are.
Craft the Hire
We co-design the job description, success measures, and onboarding plan that sets your new leader (and your business) up to win.
Every engagement ends with a crystal-clear hiring brief you can take straight to market or use to evaluate existing candidates.
Why GRPL
We've led marketing across some of Australia's most ambitious brands, from start-up to scale-up, across B2B, B2C and Marketplaces and managed $ millions in media, technology and teams.
We've seen, worked for, worked as and stepped into support marketers across every discipline and know what it takes to win. Hire the role, not the person!
We know what good looks like because we've been in the seat.
Our work blends strategic insight with practical execution, no theory, just clarity that drives commercial outcomes.
Make Your Next Marketing Hire Your Best One
Before you post that job ad, have the conversation that could save you months of wasted time and the wrong hire.
Book a 30-minute strategy call to align your business, your team, and your next marketing leader.