Question 1

What is a fractional CMO?

Accepted Answer

A fractional CMO is a senior marketing executive who provides strategic leadership on a part-time or contract basis, giving businesses enterprise-grade marketing capability without the full-time salary.

Question 2

How does GRPL's fractional CMO service work?

Accepted Answer

GRPL embeds senior growth leadership into your business on a flexible basis. We define strategy, align teams, optimise channels, and drive measurable growth outcomes - all without the cost and commitment of a full-time executive hire.

Question 3

Who is GRPL's service designed for?

Accepted Answer

GRPL works with founders, CEOs, and leadership teams at scaling ANZ businesses who need senior marketing expertise but aren't ready for or don't need a full-time CMO.

Question 4

What's the difference between a fractional CMO and a marketing consultant?

Accepted Answer

A marketing consultant typically advises from the outside. A fractional CMO from GRPL embeds into your leadership team, owns strategy and execution, leads your marketing function, and is accountable for growth outcomes.

Marketing Health Check

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