Enterprise-Grade Marketing Leadership for Australian Businesses
GRPL provides senior marketing and growth leadership to ANZ businesses that have outgrown founder-led marketing but are not yet ready for a full-time C-suite hire. Every engagement is built around accountability for outcomes - not activity, not deliverables, but measurable business impact.
Our Services
Fractional CMO
Enterprise-grade marketing leadership on a part-time basis. GRPL's fractional CMO service provides the strategic direction, team leadership, and executive accountability of a full-time Chief Marketing Officer - at a fraction of the cost. Ideal for businesses between $2M and $30M in revenue.
Learn MoreChief Growth Officer
Integrated growth leadership spanning marketing, sales, product, and customer success. The CGO role goes beyond marketing to own the entire revenue-generating system - aligning every growth function under one strategic mandate.
Learn MoreMarketing Audit
A diagnostic framework that reveals what is actually broken in your marketing. GRPL's six-dimension audit goes beyond activity checklists to diagnose strategy, channel effectiveness, team capability, technology, customer intelligence, and competitive positioning.
Learn MoreOutsourced Marketing Department
A complete marketing function without the overhead of building one in-house. GRPL provides strategic leadership combined with execution capability - the full stack of marketing competence, scaled to your business needs.
Learn MoreBrand Foundation
Build your brand from the ground up - from vision and values to visual identity and market presence. GRPL's Brand Foundation sprint gives founders a complete, investor-ready brand in weeks, not months.
Learn MoreGrowth Projects
Strategic marketing projects with clear scope, timeline, and deliverables. From product launches and rebrand initiatives to market validation and growth sprints - senior-led project work without an ongoing retainer.
Learn MoreInterim CMO
Immediate marketing leadership to bridge the gap while you recruit a permanent CMO. GRPL's interim CMO service ensures strategy stays on track, teams stay productive, and momentum is not lost during the transition.
Learn MoreHow GRPL Works
Diagnostic
Every engagement begins with GRPL's proprietary marketing audit. We assess strategic alignment, channel effectiveness, team capability, technology, customer intelligence, and competitive positioning to understand where the real opportunities and problems are.
Strategy
Based on the diagnostic, GRPL develops a strategic roadmap tied to your revenue targets. This includes positioning, channel mix, budget allocation, measurement frameworks, and a 12-month execution plan. The strategy is designed for your specific market, team, and growth stage.
Execution & Accountability
GRPL embeds within your leadership team to drive execution against the strategy. This is not a document handoff - it is ongoing leadership, coaching, and accountability for results. We measure success on pipeline, revenue, and customer acquisition - not impressions or activity.
Who We Work With
GRPL works with Australian and New Zealand businesses that share specific characteristics: annual revenue between $2 million and $30 million, a genuine commitment to marketing-led growth, a willingness to invest in strategic leadership, and a recognition that the CEO can no longer be the de facto marketing leader. Our clients span B2B SaaS, professional services, technology, financial services, and high-growth consumer businesses.
Local Marketing Leadership Across Australia
Sydney
Fractional CMO and growth leadership for Sydney's tech, SaaS, and financial services businesses.
Learn MoreMelbourne
Fractional CMO services for Melbourne's thriving scale-up ecosystem and professional services sector.
Learn MoreBrisbane
Fractional CMO for Brisbane businesses capitalising on Southeast Queensland's unprecedented growth.
Learn MorePerth
Fractional CMO for Perth companies diversifying beyond resources into technology and professional services.
Learn MoreReady to discuss your growth challenges?
Book a free 30-minute strategy call with GRPL.
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