Enterprise-GradeMarketing Leadership.Without the Enterprise Price Tag.
GRPL is a collective of senior marketing and growth leaders who embed inside ANZ businesses to build marketing functions that actually drive revenue. Not agencies. Not consultants with slide decks. Operators.
What Drives Us
The GRPL Operating System
Every engagement follows a disciplined framework. No guesswork. No wasted motion.
Understand before you act.
Every engagement begins with GRPL's six-dimension marketing diagnostic. We assess strategy, channels, team, technology, measurement, and competitive positioning, not just through surveys or workshops, but through forensic analysis of your actual business data, customer behaviour, and market reality. The output is a clear-eyed assessment of where you are, what is broken, and where the highest-impact opportunities sit.
Strategy tied to revenue, not vanity.
Based on the diagnostic, we build a strategic architecture that connects every marketing activity to a revenue outcome. Positioning. Ideal customer profile. Channel strategy. Budget allocation. Measurement framework. 12-month execution roadmap. This is not a 60-slide deck. It is a working document designed to be executed, measured, and iterated.
Assemble the right capability.
Strategy requires capability. GRPL builds the marketing function to match the strategy, whether that means restructuring the existing team, hiring new talent, selecting and onboarding agencies, implementing marketing technology, or assembling specialist capability from the GRPL network. We do not just advise on what to build. We build it.
Ship. Measure. Optimise. Repeat.
Execution is where most strategies die. GRPL leads execution directly, managing teams, driving campaigns, coordinating agencies, and measuring every activity against pipeline and revenue contribution. Monthly reporting connects marketing to commercial outcomes. Quarterly reviews recalibrate strategy based on what the market is actually telling us. No set-and-forget. No autopilot.
Build it to last without us.
The goal is never dependency. From day one, GRPL builds systems, processes, documentation, and team capability so the marketing function can stand on its own. When the time comes, whether that is a full-time CMO hire, a permanent fractional arrangement, or a self-sufficient team, the transition is planned, supported, and seamless. The best measure of our success is a business that does not need us anymore.
The Collective
GRPL is not one person. It is a curated network of senior specialists, each one a proven operator in their domain.
Every GRPL engagement is assembled from this network: the right combination of strategic leadership and specialist execution for your specific challenge. No generalists pretending to be experts. No junior staff learning on your budget. Senior operators who have done this before, brought together by GRPL to deliver results for your business.
Where Strategy Meets the Real World
There are two types of marketing consultants in the world.
The first type produces impressive strategic documents. Detailed research. Beautiful frameworks. Comprehensive recommendations. The work looks exceptional in a boardroom presentation. Then it sits in a shared drive and nothing changes.
The second type jumps straight into execution. Run ads. Post content. Build funnels. Activity is high, but there is no strategic coherence. Every campaign is an isolated bet.
GRPL exists at the intersection.
We bring the analytical depth of a management consultancy: rigorous diagnostics, evidence-based strategy, frameworks that have been tested across dozens of businesses and industries. But we couple it with the operational intensity of an in-house marketing leader who has a number to hit and a team to manage.
We believe the best strategy in the world is worthless if nobody executes it.
And the best execution in the world is wasted if it is pointed in the wrong direction.
Every GRPL engagement combines both. Strategy that is designed to be executed. Execution that is anchored in strategy. Plans that are prioritised, resourced, and delivered, not filed away.
Built for Businesses at the Inflection Point
GRPL works with a specific type of business. If this sounds like you, we should talk.
You are between $2M and $30M in revenue and growth has stalled or become chaotic.
You have outgrown founder-led marketing but a full-time CMO is not yet the right move.
You are spending on marketing but cannot connect it to revenue with confidence.
Your marketing feels tactical, with lots of activity but no strategic coherence.
You have hired marketing people but nobody is leading the function.
You know you need to invest in brand and positioning but do not know where to start.
Your board or investors are asking about marketing strategy and you do not have a clear answer.
If three or more of these resonate, the next step is a conversation. No pitch, no commitment. Just a candid discussion about where you are and whether GRPL is the right fit.
Ready to stop guessing and start building?
Every GRPL engagement starts with a conversation. Let's talk about where your business is, where it needs to be, and what is actually standing in the way.
Book a Strategy Call