What is a fractional CMO?

A fractional CMO is a senior marketing executive who provides strategic leadership on a part-time or contract basis, giving businesses enterprise-grade marketing capability without the full-time salary.

How does GRPL's fractional CMO service work?

GRPL embeds senior growth leadership into your business on a flexible basis. We define strategy, align teams, optimise channels, and drive measurable growth outcomes - all without the cost and commitment of a full-time executive hire.

Who is GRPL's service designed for?

GRPL works with founders, CEOs, and leadership teams at scaling ANZ businesses who need senior marketing expertise but aren't ready for or don't need a full-time CMO.

What's the difference between a fractional CMO and a marketing consultant?

A marketing consultant typically advises from the outside. A fractional CMO from GRPL embeds into your leadership team, owns strategy and execution, leads your marketing function, and is accountable for growth outcomes.

How is this different from hiring a marketing agency?

An agency delivers marketing deliverables - content, ads, campaigns. GRPL's outsourced marketing department provides the strategic leadership layer that agencies lack, combined with execution capability. You get an embedded CMO who owns strategy and accountability, plus the execution team to deliver against it. An agency gives you hands; GRPL gives you a brain and hands.

What if we already have some marketing capability in-house?

GRPL's outsourced marketing department is flexible. If you have a marketing coordinator or junior marketer, the fractional CMO provides the strategic direction and coaching they need while supplementing execution capacity in areas they cannot cover. The model scales to complement what you already have.

Can we transition to an in-house team later?

Yes, and this is often the long-term goal. As the business grows, GRPL helps you define the roles needed, recruit the right people, and transition the marketing function in-house. Many clients start with the full outsourced model and gradually bring capabilities in-house as revenue justifies the investment.

What channels do you cover?

GRPL's outsourced marketing department covers whatever channels the strategy requires. This typically includes content marketing, SEO, email marketing, LinkedIn, paid search, and paid social. For some businesses it extends to event marketing, account-based marketing, or partner marketing. The channel mix is determined by where your customers are.

How do we stay in control of our own marketing?

GRPL operates as an extension of your leadership team, not as a black box. You have full visibility into strategy, campaigns, performance data, and spending. The fractional CMO reports to your CEO and presents to your leadership team monthly. All assets, data, and accounts remain yours.

What is the minimum commitment?

6 months. Marketing requires time to build strategic foundations, launch campaigns, accumulate data, and optimise. A shorter engagement does not provide enough time to generate meaningful results or demonstrate ROI.

Outsourced Marketing Department

A Complete Marketing Function Without the Overhead of Building One

Some businesses do not need a fractional CMO to sit above an existing team - they need the entire marketing function. The CEO has been handling marketing alongside everything else. There is no marketing team, no agency relationship, and no strategic direction. Revenue has grown through referrals, founder hustle, and product quality. But the business has reached a stage where organic growth is slowing, competition is intensifying, and the market will not wait.

GRPL's outsourced marketing department provides the complete stack: strategic leadership, campaign execution, content production, channel management, measurement, and reporting. It is a fully functional marketing department - delivered as a service.

What the Outsourced Marketing Department Includes

Strategic Leadership

A senior fractional CMO who owns the marketing strategy, positioning, channel mix, budget allocation, and measurement framework. An executive leader embedded in your business who is accountable for outcomes.

Campaign Execution

End-to-end campaign management across the channels that matter for your business - content marketing, email, LinkedIn, paid search and social, SEO, events, or account-based marketing.

Content Production

Blog articles, case studies, white papers, social media content, email sequences, landing pages, and sales enablement materials. Every piece tied to the strategic narrative.

Technology & Operations

CRM configuration, marketing automation setup, analytics implementation, and reporting dashboard creation. Tool selection, setup, and ongoing management.

Measurement & Reporting

Monthly reporting connecting marketing activity to pipeline and revenue. Board-ready quarterly reviews. Clear dashboards showing what is working and where to reallocate.

How It Works

Month 1

Foundation

Marketing audit, strategy development, technology assessment, and channel planning. By the end of month 1, you have a clear marketing strategy, a 12-month roadmap, and campaigns ready to launch.

Months 2-3

Launch

Campaigns go live across priority channels. Content production begins. Measurement frameworks are established. The fractional CMO integrates with your leadership team.

Months 4-12

Scale & Optimise

Continuous campaign execution, performance optimisation, content production, and strategic adjustment based on market feedback. Quarterly strategic reviews.

Why This Is Different From an Agency

Agency Model

A team of specialists who execute deliverables. Strategy is secondary to production. The account manager serves 5-10 other clients. Incentives align to billing more hours. If the relationship ends, you have no internal capability.

GRPL Outsourced Marketing

An embedded marketing leader who owns strategy and is accountable for outcomes. Execution driven by strategy. The goal is to build capability - either developing internal team members or providing the function until you are ready to hire.

Investment

Outsourced marketing department engagements start at $12,000 per month for strategy and core execution, scaling to $25,000+ per month for comprehensive services including content production, paid media management, and technology operations. Minimum engagement term is 6 months.

Need a marketing department - without building one?

GRPL delivers the complete marketing function as a service.

Book a Strategy Call

Frequently Asked Questions

We Work With Businesses Across Australia

GRPL provides outsourced marketing and fractional CMO services in Sydney, Melbourne, Brisbane, and Perth - with flexible engagement models that work regardless of geography.