What is a fractional CMO?

A fractional CMO is a senior marketing executive who provides strategic leadership on a part-time or contract basis, giving businesses enterprise-grade marketing capability without the full-time salary.

How does GRPL's fractional CMO service work?

GRPL embeds senior growth leadership into your business on a flexible basis. We define strategy, align teams, optimise channels, and drive measurable growth outcomes - all without the cost and commitment of a full-time executive hire.

Who is GRPL's service designed for?

GRPL works with founders, CEOs, and leadership teams at scaling ANZ businesses who need senior marketing expertise but aren't ready for or don't need a full-time CMO.

What's the difference between a fractional CMO and a marketing consultant?

A marketing consultant typically advises from the outside. A fractional CMO from GRPL embeds into your leadership team, owns strategy and execution, leads your marketing function, and is accountable for growth outcomes.

How is a CGO different from a CMO?

A CMO owns marketing - positioning, demand generation, brand, and marketing operations. A CGO owns the entire revenue-generating system, including marketing, sales alignment, product go-to-market, customer success, and unit economics. The CGO role is broader, more cross-functional, and directly accountable for revenue rather than just pipeline.

Does my business need a CGO or a CMO?

If your primary challenge is marketing strategy - you need better positioning, stronger demand generation, clearer channel strategy - a fractional CMO is likely the right fit. If your challenge is growth integration - marketing generates leads but sales cannot convert them, customers churn before generating lifetime value, or your acquisition cost is unsustainable - you likely need a fractional CGO to align the entire growth system.

What size business benefits most from a fractional CGO?

Businesses between $2 million and $30 million in revenue that have achieved product-market fit but need to scale growth systematically. At this stage, a full-time CGO commanding $300,000 to $400,000+ per year is often unaffordable, but the integration problem is real and needs senior leadership to solve.

How does a fractional CGO work with our existing team?

The fractional CGO works as a peer to your existing functional leaders - head of sales, head of product, head of marketing. They do not replace these roles; they integrate them. The CGO runs the cross-functional operating rhythm, facilitates alignment, resolves conflicts between functions, and ensures everyone is working toward the same revenue target.

What metrics does a CGO focus on?

Customer acquisition cost (CAC), customer lifetime value (LTV), CAC payback period, net revenue retention, annual contract value, pipeline conversion rates, and total revenue growth. These metrics span all growth functions and require integrated decision-making.

Can we start with a fractional CMO and move to a CGO later?

Yes, this is a common progression. Many GRPL clients begin with a fractional CMO engagement to establish marketing strategy, then expand to a CGO engagement when they recognise the growth bottleneck extends beyond marketing into sales, product, and customer success alignment.

Chief Growth Officer Services

Integrated Growth Leadership Across Marketing, Sales, Product, and Customer Success

Growth is no longer a marketing problem. It is an integration problem. When marketing optimises for leads, sales optimises for deals, product optimises for features, and customer success optimises for retention - each function pulls in a different direction. The result is wasted spend, misaligned effort, and growth that stalls despite everyone working hard.

A Chief Growth Officer solves this by owning the entire revenue-generating system. GRPL's fractional CGO service provides the integrating leadership that aligns every growth function under one strategic mandate - accountable not just for demand generation, but for revenue closed and customer lifetime value achieved.

The CGO Difference: Beyond Marketing

A CMO owns marketing.

Responsible for positioning, demand generation, brand, and marketing operations. Metrics: pipeline generated, MQLs, marketing-sourced revenue.

A CGO owns growth.

Responsible for the entire revenue system - acquisition, conversion, onboarding, retention, expansion. Metrics: total revenue, CAC, LTV, net revenue retention.

What a GRPL Chief Growth Officer Delivers

Growth Architecture

Designing the system by which your business acquires, converts, retains, and expands customers. Every element connected into a coherent growth system.

Revenue Accountability

Unlike a CMO who is evaluated on pipeline, a CGO is evaluated on revenue. GRPL's CGO takes ownership of the revenue target and works backwards to determine what each function needs to deliver.

Cross-Functional Alignment

Running the operating rhythm that keeps marketing, sales, product, and customer success aligned. Weekly growth meetings, shared dashboards, and rapid issue resolution.

Unit Economics Mastery

Deep analysis and optimisation of CAC, ACV, LTV, payback period, and net revenue retention. Making explicit tradeoff decisions between acquisition and expansion.

Go-To-Market Strategy

For businesses entering new markets, launching products, or pivoting their model. The CGO designs the integrated go-to-market approach across all functions.

Board & Investor Communication

Presenting the growth roadmap, unit economics, and progress against targets to the board and investors with data-driven credibility.

How the Engagement Works

Weeks 1-4

Growth Diagnostic

Comprehensive assessment of every growth function: marketing effectiveness, sales productivity, product-market fit, customer success metrics, and unit economics.

Weeks 5-8

Growth Architecture

Design of the integrated growth system. Target segments defined, acquisition strategy established, conversion process mapped, onboarding and retention programs designed.

Months 3-12

Execution & Optimisation

Embedded leadership driving cross-functional execution. Weekly growth meetings. Monthly performance reviews. Quarterly strategy adjustments. Continuous optimisation of unit economics.

Investment

Fractional CGO engagements are typically 2-3 days per week at $12,000 to $17,000 per month, depending on business complexity and growth stage. Minimum engagement term is 6 months - growth system design requires time to implement and optimise.

Is integration your growth bottleneck?

Book a free strategy call to discuss whether a fractional CGO is what your business needs.

Book Your Strategy Call

Who This Is For

Revenue between $2 million and $30 million with product-market fit achieved
Growth stalls despite strong marketing or sales activity
Marketing, sales, and product teams operating in silos
Need to improve unit economics (CAC, LTV, payback period)
Preparing for a new market entry, product launch, or business pivot
Want one senior leader accountable for the entire growth system

Frequently Asked Questions

We Work With Businesses Across Australia

GRPL provides fractional CMO and Chief Growth Officer services in Sydney, Melbourne, Brisbane, and Perth - with flexible engagement models that work regardless of geography.