Question 1

What is a fractional CMO?

Accepted Answer

A fractional CMO is a senior marketing executive who provides strategic leadership on a part-time or contract basis, giving businesses enterprise-grade marketing capability without the full-time salary.

Question 2

How does GRPL's fractional CMO service work?

Accepted Answer

GRPL embeds senior growth leadership into your business on a flexible basis. We define strategy, align teams, optimise channels, and drive measurable growth outcomes - all without the cost and commitment of a full-time executive hire.

Question 3

Who is GRPL's service designed for?

Accepted Answer

GRPL works with founders, CEOs, and leadership teams at scaling ANZ businesses who need senior marketing expertise but aren't ready for or don't need a full-time CMO.

Question 4

What's the difference between a fractional CMO and a marketing consultant?

Accepted Answer

A marketing consultant typically advises from the outside. A fractional CMO from GRPL embeds into your leadership team, owns strategy and execution, leads your marketing function, and is accountable for growth outcomes.

Frequently Asked Questions

Fractional CMO

Chief Growth Officer

Pricing & Engagement

Marketing Audit

Working With GRPL

AI & Digital Marketing

Getting Started

Brand Foundation

Growth Projects

Interim CMO

Still have questions?

Frequently Asked Questions

Fractional CMO

What is a fractional CMO?

How is a fractional CMO different from a marketing consultant?

How is a fractional CMO different from a marketing agency?

What does a fractional CMO actually do day-to-day?

How long does a fractional CMO engagement typically last?

When is a business ready for a fractional CMO?

Can a fractional CMO work remotely?

Chief Growth Officer

What is a Chief Growth Officer?

When do I need a CGO instead of a CMO?

Can the same person serve as both CMO and CGO?

Pricing & Engagement

How much does a fractional CMO cost in Australia?

What is included in the monthly fee?

Are there any lock-in contracts?

Do you charge by the hour?

What is the payment structure?

Marketing Audit

What is GRPL's marketing audit?

How long does the marketing audit take?

Can I do just the audit without a longer engagement?

What happens after the audit?

Working With GRPL

Is GRPL just one person?

What industries does GRPL work with?

Where does GRPL operate?

How quickly can GRPL start?

What happens when the engagement ends?

How does GRPL measure success?

AI & Digital Marketing

What is AI search optimisation and why does it matter?

Does GRPL help with AI search visibility?

Is traditional SEO still important?

How does GRPL use AI in its own work?

Getting Started

How do I know if I need a fractional CMO or a different service?

What does the first conversation look like?

What do I need to prepare before engaging GRPL?

Can I start with a small project before committing to a retainer?

How do I get started?

Brand Foundation

What is GRPL's Brand Foundation service?

Who is Brand Foundation designed for?

How long does the Brand Foundation sprint take?

Do I need to have a clear idea of my brand before starting?

What do I actually receive at the end?

How much does Brand Foundation cost?

Can Brand Foundation work for a business that already has some branding?

Is this suitable for pre-revenue startups seeking investment?

Growth Projects

What are GRPL Growth Projects?

How is a Growth Project different from hiring an agency?

What types of Growth Projects does GRPL offer?

Can a Growth Project lead into a fractional CMO engagement?

How do you prevent scope creep on projects?

What is the minimum investment for a Growth Project?

Do you handle execution or just strategy?

Interim CMO

What is an interim CMO?

When do I need an interim CMO?

How quickly can an interim CMO start?

How much does an interim CMO cost?

How is an interim CMO different from a fractional CMO?

What happens when we hire our permanent CMO?

Can the interim CMO help recruit the permanent replacement?

What if we decide we do not need a full-time CMO after all?

Will the interim CMO make major changes to our marketing?

Still have questions?