A shared direction for growth
Bring the commercial ambition and marketing priorities into one conversation. Establish a foundation for deciding where the business should focus its attention.
The work / Waterproofing Integrity
Make specialist expertise easier to understand.
Bringing commercial direction, brand and the customer story together for a specialist waterproofing business.
Waterproofing IntegrityStrategy, brand and growth direction
The commercial question
How does a specialist business turn the depth of its expertise into a clear proposition for the people buying it?
Waterproofing Integrity’s work spans specialist services for the built environment. GRPL worked with the business on growth strategy and brand, connecting how it presents its expertise with how it takes that expertise to market. The work moved from strategic direction into practical tools the business could use.
GRPL’s contribution
Connect the thinking.
Carry it into the work.
A clear brand platform
Develop brand and messaging work that helps explain the value of specialist knowledge. Give the business a consistent way to present itself.
A practical marketing approach
Translate the direction into a marketing framework, campaign tools and a growth planning structure that can be carried forward by the team.
A brief for the customer experience
Connect the strategy to website direction and the way customers discover and understand the service offer.
What the work put in place
A connected set of strategy, brand and marketing foundations, including a brand book, campaign framework, growth planning tools and website direction. The work gave the business practical material to carry its positioning into day-to-day activity.
The next decision
Bring the question.
Let’s get into it.
A conversation with Matt Gudge about the business, the decision and whether GRPL can help. A few lines are enough to begin.
Start a conversation