Lead the direction.
Commercial understanding, strategic choices, positioning and a shared brief. GRPL holds the connection between the intended outcome and the work.
About GRPL
Commercial depth.
Creative possibility.
One direction.
GRPL is an Australian business and brand strategy consultancy. We connect the decisions that shape a business with the people, stories and work that make them real.
A business built around the work
The right expertise.
A shared commercial brief.
We work across positioning, brand, commercial strategy and the connections between businesses. The starting point is the outcome you want and the choices it requires.
GRPL is founder-led. Matt Gudge leads the strategic relationship, drawing on specialist partners where the scope needs them. Your existing people and partners are part of the picture from the start.
The team is shaped for the engagement. The direction, responsibilities and delivery ownership are agreed together.
How the team works
Clear roles.
Connected work.
Bring the right craft.
Brand, creative, experience, marketing, data or technology expertise where it adds value. Partners and their responsibilities are named before the work begins.
Make it part of how you work.
Your leaders and teams bring the context, make the decisions and own the agreed actions. The work leaves knowledge and capability within the business.
Commercial thinking.
Direct involvement.
Direct involvement.
Founder & strategic lead
Meet Matt Gudge.
Twenty years connecting commercial thinking with creative possibility.
From Leo Burnett to CMO and marketing director roles at Healthengine, Big Red Group and Mable. Matt has worked where creative choices and commercial decisions meet.
Matt founded GRPL to bring that combination to business leaders: a commercial mind, a creative instinct and the ability to connect a direction with its delivery. He leads the strategic relationship, with the right people around the work.
“Matt’s strategic thinking is one of his greatest assets.”
Matt’s previous leadership experience
HealthengineMableBig Red Group
CMO and marketing leadership roles held before GRPL. Read the RedBalloon leadership story.
Selected GRPL engagements
MedX FinanceLiminaMangrove
Where we work
Depth in health and care.
Perspective across business.
GRPL brings particular depth to health, care and the businesses around them. This combines Matt’s prior leadership experience at Healthengine and Mable with GRPL’s engagements for MedX Finance and Limina. Based in Sydney, working with clients across Australia, the UK, Europe and Asia.
Work with Mangrove, One Wardrobe, Waterproofing Integrity and Top Torch shows how the same commercial and creative judgement travels. We follow the question and assemble the expertise it needs.
Explore strategy for health & careThe next decision
Bring the question.
Let’s get into it.
A conversation with Matt Gudge about the business, the decision and whether GRPL can help. A few lines are enough to begin.
Start a conversation