Find the commercial truth
Use owner involvement and specialist craft as the foundation of the story. Make the reason to choose the business clear before adding a visual layer.
The work / Top Torch Waterproofing
Give the craft a brand of its own.
Turning an owner-operated trade business into a distinctive brand, then carrying the same idea through to its website.
Top Torch WaterproofingPositioning, identity and website
The commercial question
How do you make the quality and character of a specialist trade business visible before the first conversation?
Top Torch’s owners brought deep experience and a hands-on approach to waterproofing. GRPL built the brand around that character: the people doing the work, the tools they use and the pride behind the finish. The creative direction took its cues from heritage workwear and made the trade itself central to the identity.
GRPL’s contribution
Connect the thinking.
Carry it into the work.
Build an identity with character
Create a badge-led identity, colour system and voice grounded in the tools and texture of the trade. Give the business a recognisable expression of its position.
Carry it into the experience
Build the website around the same brand idea, with service and location pages, practical guidance and clear routes to enquiry.
What the work put in place
A distinctive brand and a working website built around one idea. Chris has reported a strong uplift in leads since the work went live.
The next decision
Bring the question.
Let’s get into it.
A conversation with Matt Gudge about the business, the decision and whether GRPL can help. A few lines are enough to begin.
Start a conversation