Understand the competitive advantage
Work through the category, the alternatives and the strengths of the business. Identify what should lead the conversation with a prospective client.
The work / Mangrove Digital
Give deep capability a clear reason to buy.
Helping a technically broad consultancy explain its competitive advantage in a story buyers can understand.
Mangrove DigitalCommercial positioning and narrative
The commercial question
How does a business with broad technical capability make its value clear without reducing itself to a list of services?
Mangrove works across data and marketing technology. GRPL’s positioning work focused on what that capability means commercially: who it matters to, why a buyer should choose Mangrove and how the business can explain its advantage with confidence. The work connected a broad offer to a clearer market story.
GRPL’s contribution
Connect the thinking.
Carry it into the work.
Make the proposition coherent
Connect the breadth of capability to a clear position. Give the offer a structure that can be understood by different buyers without losing the overall story.
Turn strategy into language
Translate the position into narrative and messaging the business can use in its market presence and commercial conversations.
What the work put in place
A sharper, differentiated positioning and a clearer narrative for the business. Mark Grace’s published feedback describes the value of grasping the category quickly, identifying the competitive advantage and translating it into a usable position.
“Their ability to quickly grasp complex categories, identify our true competitive advantage, and translate it into a sharp, differentiated positioning has been invaluable.”
The next decision
Bring the question.
Let’s get into it.
A conversation with Matt Gudge about the business, the decision and whether GRPL can help. A few lines are enough to begin.
Start a conversation