Moment 02 · Readying for exit
The buyer pays for what keeps growing after you leave.
The sale is one to five years out. The accountant talks multiples, the advisor talks clean books, and nobody is talking about the thing that moves the price most: whether growth continues without you in the building.
You've spent decades building the business. This window is where that work either converts to enterprise value or gets discounted for founder risk.
Growth is the multiple now.
Value in this window comes from brand, recurring revenue and de-founder-ing the business. All of it starts with a position that holds up in a data room: a growth story with evidence attached, not a marketing plan stapled to the information memorandum.
Four moves, aimed at the enterprise-value line.
Close the gap
The read covers revenue quality: what repeats, what concentrates, and what a buyer's diligence team will question first.
Take position
One position that makes the growth story credible in a data room, chosen for the buyer you'll face, not the one you'd prefer.
Pressure-test
Tested against real buyers and channels now, so the growth story has evidence attached before diligence starts.
Control and finish
A growth system that runs without the founder, with the metrics a buyer wants to see already trending.
When COVID collapsed the experience category in 2020, RedBalloon grew. A brand that holds under shock is the asset buyers pay up for.Read the case
Not a deck. A decision.
For this moment the sprint runs as an exit-ready growth audit. Same four weeks, same fixed fee, aimed squarely at the enterprise-value line: the position, the buyer evidence and the 90-day path your advisor can put in front of a buyer.