The firm
Twenty years from global agencies to multiple boardrooms.
GRPL is a position-led growth firm founded by Matt Gudge. One senior strategist, accountable end to end, with a hand-picked corner of specialists behind him.
Matt learned the craft agency-side, at Leo Burnett London and TBWA Sydney, where ideas got made and shipped. Then he crossed to the client side and learned what the craft is for: CMO and group marketing director roles at Healthengine, Big Red Group, MedX Finance and Mable, where the questions were revenue, margin, enterprise value and scalability and a campaign was only as good as the number it moved.
GRPL exists because of what those rooms kept showing. Businesses at their most valuable moments were being offered decks, retainers or part-timers, and the blend of thinking and accountable delivery sat empty. That corridor is where GRPL works.
"Matt's strategic thinking is one of his greatest assets."Dan Stinton · CEO, Healthengine
The method comes from the mat.
On the mat, position comes before everything: you close the gap, take position, test it under live resistance, and finish. Nobody argues with the result, and ego doesn't survive long. GRPL is that logic applied to growth, and the name says so.
Tension, in this method, is a healthy force. A position that has never been resisted is a guess. The work is built to meet resistance early, cheaply and on purpose.
Two halves of one octagon, offset. The strategist and the corner. Position and proof. Neither closes the shape alone; unity is where the power is.
The bench is published, not hidden.
Delivery comes from a hand-picked network of proven specialists across all critical growth pillars, from media, performance, martech, data, creativity and much more. Every specialist on your work is named before it starts, with what they carry. GRPL directs, and stays accountable for the whole line.
The structure is deliberately neutral. GRPL takes no media margin and no production margin, so the advice has no side. When the recommendation is to spend less, nothing in the model argues back.
Measured on the revenue line, not the to do list.
Not a deck. A decision.
The sprint is four weeks with Matt directly, at a fixed fee, ending in a chosen position and a 90-day path.