@font-face{font-family:Termina;src:url('../fonts/Termina-Demi.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:Termina;src:url('../fonts/Termina-Medium.woff2') format('woff2');font-weight:500;font-display:swap}
@font-face{font-family:Archivo;src:url('../fonts/Archivo-Variable.woff2') format('woff2');font-weight:100 900;font-display:swap}
@font-face{font-family:'IBM Plex Mono';src:url('../fonts/IBMPlexMono-Regular.woff2') format('woff2');font-weight:400;font-display:swap}
:root{--ink:#141414;--bone:#f2efe9;--ember:#c93400;--steel:#8c8c86;--muted:#62625c;--line:rgba(20,20,20,.22);--gutter:clamp(24px,5.3vw,88px);--ease:cubic-bezier(.22,.68,.16,1);--alignment:0}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--bone);color:var(--ink);font-family:Archivo,Arial,sans-serif;font-size:18px;line-height:1.55;-webkit-font-smoothing:antialiased}h1,h2,h3,p,figure{margin:0}h1,h2,h3{line-height:1.08}a{color:inherit;text-underline-offset:4px}button{font:inherit;cursor:pointer}button,a{-webkit-tap-highlight-color:transparent}button:focus-visible,a:focus-visible,summary:focus-visible{outline:2px solid var(--ember);outline-offset:6px}img,svg{display:block;max-width:100%}::selection{background:var(--ember);color:var(--bone)}.wrap{width:100%;max-width:1600px;margin:0 auto;padding-inline:var(--gutter)}.eyebrow{font:400 11px/1.6 'IBM Plex Mono',monospace;letter-spacing:.11em;text-transform:uppercase}.section-pad{padding-block:clamp(84px,9vw,144px)}h2{font-family:Termina,Archivo,sans-serif;font-size:clamp(34px,4.1vw,63px);font-weight:600;letter-spacing:-.045em}em{font-style:normal;color:var(--ember)}.skip-link{position:fixed;left:20px;top:-100px;z-index:100;padding:10px 16px;background:var(--bone);color:var(--ink)}.skip-link:focus{top:12px}.site-header{position:absolute;inset:0 0 auto;z-index:20;background:var(--ink);color:var(--bone)}.header-inner{height:100px;display:flex;align-items:center;justify-content:space-between;gap:36px}.wordmark{display:block;width:138px;flex-shrink:0}.wordmark img{width:100%;height:auto}.desktop-nav{display:flex;align-items:center;gap:34px}.desktop-nav a{font-size:13px;text-decoration:none;padding:8px 0}.desktop-nav a:hover{color:#ddd7cd}.desktop-nav .nav-contact{display:flex;align-items:center;gap:25px;border-bottom:1px solid #817f79;padding-bottom:7px;margin-left:8px}.nav-contact span{font-size:22px;line-height:1}.menu-toggle{display:none}.reading-progress{height:2px;position:fixed;left:0;top:0;background:var(--ember);width:0;pointer-events:none}.hero{background:var(--ink);color:var(--bone);position:relative;overflow:hidden}.hero-inner{padding-top:clamp(155px,13vw,210px);padding-bottom:30px;min-height:min(940px,100svh);display:flex;flex-direction:column}.hero-category{display:flex;align-items:center;gap:12px;margin-bottom:40px}.status-dot{width:7px;height:7px;display:inline-block;background:var(--ember);border-radius:50%}.category-separator{color:#777}.hero-grid{display:grid;grid-template-columns:1.45fr 1fr;position:relative;flex:1;align-items:center}.hero-copy{position:relative;z-index:2;padding-bottom:48px}.hero h1{font-family:Termina,Archivo,sans-serif;font-size:clamp(58px,6.1vw,97px);font-weight:600;line-height:1.06;letter-spacing:-.055em;white-space:nowrap}.hero-emphasis{color:var(--bone)}.hero-description{font-size:clamp(17px,1.4vw,21px);line-height:1.55;max-width:440px;color:#c8c5be;margin:30px 0 30px}.button{display:inline-flex;justify-content:space-between;align-items:center;gap:36px;font-size:14px;font-weight:600;text-decoration:none;padding:17px 22px;border:1px solid currentColor;transition:color .2s,background .2s,transform .2s}.button span{font-size:24px;line-height:1}.button-light{background:var(--bone);color:var(--ink);border-color:var(--bone)}.button-light:hover{background:var(--ember);border-color:var(--ember);color:white}.button-dark{background:var(--ink);color:var(--bone);border-color:var(--ink)}.button-dark:hover{background:var(--bone);color:var(--ink)}.alignment{position:relative;width:100%;aspect-ratio:1;align-self:center;margin-top:-32px;margin-left:6%;--alignment:0}.alignment-mark{width:125%;max-width:none;position:absolute;left:-12.5%;top:-12.5%;height:125%;overflow:visible}.mark-half{stroke:var(--ember);stroke-width:6;stroke-linecap:butt;transition:transform .15s linear}.mark-top{transform:translate(calc(-10px + 17.5px * var(--alignment)),calc(-7px + 7px * var(--alignment)))}.mark-bottom{transform:translate(calc(10px - 17.5px * var(--alignment)),calc(7px - 7px * var(--alignment)))}.mark-ghost{stroke:rgba(242,239,233,.1);stroke-width:.25;stroke-dasharray:1.5 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0;border:0;background:none;color:#bdb8af;font:10px 'IBM Plex Mono',monospace;text-transform:uppercase;letter-spacing:.08em}.alignment-control:hover{color:var(--bone)}.alignment-control>span:last-child{font-size:21px}.hero-bottom{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:50px;padding-top:24px;border-top:1px solid #f2efe923}.scroll-cue{display:flex;align-items:center;gap:20px;text-decoration:none;font:10px 'IBM Plex Mono',monospace;text-transform:uppercase;letter-spacing:.08em}.scroll-cue>span{font:23px Archivo,sans-serif}.hero-signature{color:#a7a39a;font-size:9px}.section-intro{display:grid;grid-template-columns:1fr 2fr;gap:30px;align-items:start;margin-bottom:65px}.section-intro .eyebrow{grid-column:1;grid-row:1 / 3;padding-top:6px;color:var(--muted)}.section-intro h2{grid-column:2}.section-lead{grid-column:2;font-size:20px;color:var(--muted);margin-top:0}.possibility-list{margin-left:33.333%}.possibility-row{border-top:1px solid var(--line)}.possibility-row:last-child{border-bottom:1px solid var(--line)}.possibility-row summary{display:grid;grid-template-columns:35px 1fr 30px;gap:15px;align-items:center;list-style:none;padding:25px 0;cursor:pointer}.possibility-row summary::-webkit-details-marker{display:none}.possibility-row h3{font-size:clamp(20px,2vw,29px);font-weight:500;line-height:1.24;letter-spacing:-.025em}.row-number{font:10px 'IBM Plex Mono',monospace;color:var(--muted)}.detail-toggle{font-size:27px;font-weight:300;text-align:right;color:var(--ember);transition:transform .2s}.possibility-row[open] .detail-toggle{transform:rotate(45deg)}.possibility-body{padding:0 58px 28px 50px}.possibility-body p{max-width:550px;font-size:16px;color:#5f5f57;line-height:1.7}.decision-section{background:var(--ember);color:var(--bone)}.decision-heading{display:grid;grid-template-columns:1.7fr 1fr;gap:28px 80px}.decision-heading .eyebrow{grid-column:1 / -1}.decision-heading h2{font-size:clamp(32px,4.1vw,60px)}.decision-heading>p:last-child{align-self:end;font-size:19px;line-height:1.55;max-width:390px}.decision-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:55px;margin-top:80px}.decision-grid article{border-top:1px solid #f2efe97d;padding-top:25px}.decision-index{font:10px 'IBM Plex Mono',monospace;text-transform:uppercase;letter-spacing:.08em}.decision-grid h3{font-family:Termina,sans-serif;font-size:clamp(23px,2.5vw,36px);font-weight:500;letter-spacing:-.04em;line-height:1.2;margin:36px 0 20px}.decision-grid p{font-size:16px;line-height:1.65;max-width:315px}.work-heading{margin-bottom:45px}.work-heading .eyebrow{color:var(--muted)}.work-heading h2{margin:25px 0 30px}.work-sector{display:block;text-align:right}.featured-work{display:grid;grid-template-columns:1.12fr 1fr;text-decoration:none;border-block:1px solid var(--line)}.case-art{background:var(--ink);color:var(--bone);position:relative;overflow:hidden;min-height:560px;padding:55px;display:flex;flex-direction:column;justify-content:space-between}.case-art-label{font:500 clamp(34px,3.6vw,52px)/1.13 Termina,sans-serif;letter-spacing:-.04em;position:relative;z-index:1}.case-art-label em{color:#e44b18}.case-oct{position:absolute;width:90%;height:90%;max-width:none;left:52%;top:28%;color:var(--ember);transition:transform 1s var(--ease)}.featured-work:hover .case-oct{transform:translate(-18px,-18px)}.case-art-footer{position:relative;font:10px 'IBM Plex Mono',monospace;letter-spacing:.15em}.case-copy{padding:50px 0 42px 60px;display:flex;flex-direction:column;align-items:flex-start}.case-copy .eyebrow{color:var(--muted);font-size:10px}.case-copy h3{font-size:clamp(27px,3vw,42px);font-weight:500;letter-spacing:-.04em;line-height:1.18;margin:24px 0 22px}.case-copy>p{font-size:17px;color:var(--muted);max-width:410px}.case-result{display:flex;align-items:center;gap:25px;margin:32px 0 40px}.case-result strong{font-size:clamp(55px,6.1vw,85px);line-height:1;font-weight:400;letter-spacing:-.055em}.case-result>span{font:10px/1.8 'IBM Plex Mono',monospace;color:var(--muted);text-transform:uppercase}.text-link{display:inline-flex;align-items:center;gap:30px;padding-bottom:7px;border-bottom:1px solid currentColor;text-decoration:none;font-size:14px;font-weight:500}.text-link>span{font-size:23px;line-height:1}.text-link:hover{color:var(--ember)}.case-copy .text-link{margin-top:auto}.work-quote{display:grid;grid-template-columns:2fr 1fr;gap:80px;margin-top:54px;align-items:end}.work-quote blockquote{margin:0;font-size:clamp(20px,2vw,28px);line-height:1.45;letter-spacing:-.015em;font-weight:500}.work-quote figcaption,.matt-quote figcaption{font:11px/1.8 'IBM Plex Mono',monospace}.work-quote figcaption span,.matt-quote figcaption span{display:block;color:var(--muted);font-size:10px}.matt-section{background:#e7e3db}.matt-grid{display:grid;grid-template-columns:.9fr 1.25fr;gap:clamp(50px,8vw,125px);align-items:start}.matt-portrait{position:relative;margin-top:16px;background:var(--ink)}.matt-portrait img{width:100%;aspect-ratio:4/4.6;object-fit:cover;object-position:center 25%;filter:grayscale(1)}.portrait-caption{padding:24px;display:flex;justify-content:space-between;align-items:center;color:var(--bone)}.portrait-caption svg{width:35px;height:35px}.portrait-caption .eyebrow{font-size:9px}.matt-copy>.eyebrow{color:var(--muted);margin-bottom:30px}.matt-copy h2{font-size:clamp(31px,3.8vw,56px)}.matt-copy .matt-lead{font-size:22px;line-height:1.4;margin:32px 0 20px;color:var(--ink)}.matt-copy>p:not(.eyebrow):not(.matt-lead){font-size:17px;line-height:1.7;color:var(--muted);margin-bottom:16px;max-width:580px}.matt-quote{border-left:2px solid var(--ember);padding-left:22px;margin:32px 0}.matt-quote blockquote{font-size:24px;font-weight:500;line-height:1.35;margin:0 0 18px;max-width:430px}.experience-strip{margin-top:85px}.experience-strip>.eyebrow{font-size:9px;color:var(--muted);padding-top:24px;border-top:1px solid var(--line)}.experience-names{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px 30px;padding:28px 0}.experience-names span{font-size:clamp(17px,1.8vw,26px);letter-spacing:-.035em;font-weight:550}.experience-note{font-size:14px;color:var(--muted)}.engagement-heading{display:grid;grid-template-columns:1.4fr 1fr;gap:25px 60px;margin-bottom:65px}.engagement-heading .eyebrow{grid-column:1 / -1;color:var(--muted)}.engagement-heading>p:last-child{align-self:end;font-size:20px;line-height:1.55;color:var(--muted)}.engagement-row{display:grid;grid-template-columns:.25fr 1fr 1.15fr;gap:30px;padding:42px 0;border-top:1px solid var(--line)}.engagement-row:last-child{border-bottom:1px solid var(--line)}.engagement-number{font:500 30px Termina,sans-serif;color:var(--ember)}.engagement-row .eyebrow{font-size:9px;color:var(--muted);margin-bottom:12px;display:block}.engagement-row h3{font-size:30px;font-weight:500;letter-spacing:-.035em}.engagement-description p{font-size:17px;color:var(--muted);line-height:1.7}.engagement-description p+p{margin-top:14px}.engagement-description .text-link{margin-top:20px}.deliverables{display:flex;gap:8px;flex-wrap:wrap;margin-top:22px}.deliverables span{border:1px solid #b4b0a7;padding:5px 12px;font:9px/1.5 'IBM Plex Mono',monospace;text-transform:uppercase}.engagement-download{margin-top:30px;display:flex;justify-content:space-between;align-items:center;gap:20px}.engagement-download p{font-size:14px;color:var(--muted)}.conversation-section{background:var(--ember);color:var(--bone)}.conversation-section>.wrap>.eyebrow{margin-bottom:25px}.conversation-section h2{font-size:clamp(38px,5vw,75px);line-height:1.15;letter-spacing:-.045em}.conversation-section h2 em{color:var(--bone)}.conversation-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px;margin-top:65px}.conversation-options{display:flex;flex-direction:column}.conversation-options button{color:var(--bone);background:none;border:0;border-top:1px solid #f2efe977;padding:22px 0;font-size:22px;display:flex;justify-content:space-between;align-items:center;text-align:left;line-height:1.3;gap:20px}.conversation-options button:last-child{border-bottom:1px solid #f2efe977}.conversation-options button>span{font-size:26px;transition:transform .3s var(--ease)}.conversation-options button[aria-pressed=true]{font-weight:600}.conversation-options button[aria-pressed=true]>span{transform:rotate(45deg)}.conversation-options button[aria-pressed=false]{opacity:.77}.conversation-options button:hover{opacity:1}.conversation-options button:focus-visible{outline-color:var(--bone)}.conversation-other{display:inline-block;font-size:14px;margin-top:25px}.conversation-answer>.eyebrow{font-size:9px}.conversation-prompt{font-size:clamp(26px,2.7vw,38px);line-height:1.2;letter-spacing:-.025em;max-width:480px;margin:19px 0}.conversation-context{font-size:17px;line-height:1.6;max-width:460px;margin-bottom:27px}.direct-email{display:block;font-size:13px;margin-top:16px;text-decoration:none}.site-footer{padding:65px 0 28px;background:var(--ink);color:var(--bone)}.footer-top{display:flex;align-items:center;justify-content:space-between;gap:32px;padding-bottom:50px}.footer-top>p{font:500 clamp(22px,2.3vw,33px) Termina,sans-serif;letter-spacing:-.04em}.back-to-top{font:9px 'IBM Plex Mono',monospace;text-decoration:none;text-transform:uppercase;display:flex;align-items:center;gap:20px}.back-to-top span{font:23px Archivo,sans-serif}.footer-bottom{border-top:1px solid #f2efe926;padding-top:25px;display:flex;justify-content:space-between;gap:20px;align-items:center;color:#aaa69e;font:9px/1.6 'IBM Plex Mono',monospace}.footer-bottom>div{display:flex;gap:20px}.footer-bottom a{text-decoration:none}.footer-bottom a:hover{color:var(--bone)}
@media(min-width:1700px){.hero-inner{min-height:900px}.alignment{max-width:520px}}@media(max-width:1100px){.header-inner{height:86px}.desktop-nav{gap:22px}.hero-inner{padding-top:145px}.hero h1{font-size:6.6vw}.hero-grid{grid-template-columns:1.5fr 1fr}.hero-description{max-width:360px;font-size:17px}.alignment{margin-left:6%}.alignment-label{font-size:9px}.hero-category{font-size:9px}.case-art{padding:36px;min-height:500px}.case-copy{padding:36px 0 36px 35px}.work-quote{gap:45px}.matt-grid{gap:55px}.conversation-grid{gap:55px}.footer-bottom{flex-wrap:wrap}.hero-signature{font-size:8px}.decision-grid{gap:30px}}
@media(max-width:760px){html{scroll-padding-top:25px}.header-inner{height:82px}.wordmark{width:123px}.menu-toggle{display:flex;align-items:center;gap:15px;padding:10px 0;background:none;color:var(--bone);border:0;font:11px 'IBM Plex Mono',monospace;text-transform:uppercase}.menu-toggle>span{font:23px Archivo,sans-serif}.desktop-nav{display:none;position:absolute;top:82px;inset-inline:0;flex-direction:column;align-items:stretch;gap:0;padding:10px var(--gutter) 30px;background:var(--ink);border-bottom:1px solid #f2efe933;box-shadow:0 25px 35px #14141455}.desktop-nav.is-open{display:flex}.desktop-nav a{font-size:20px;padding:14px 0}.desktop-nav .nav-contact{margin-left:0;margin-top:8px;padding:15px 0;border-top:1px solid #f2efe933}.hero-inner{padding-top:124px;min-height:0}.hero-category{font-size:8px;gap:8px;flex-wrap:wrap;margin-bottom:32px}.hero-grid{grid-template-columns:1fr}.hero h1{font-size:clamp(43px,9.2vw,69px);letter-spacing:-.055em}.hero-copy{padding-bottom:0}.hero-description{max-width:450px;margin-top:25px;font-size:17px}.button{font-size:13px;padding:15px 20px}.alignment{width:min(74%,340px);margin:38px auto 35px;aspect-ratio:1}.alignment-label{font-size:9px}.alignment-centre>span:last-child{font-size:27px}.alignment-control{bottom:-40px;right:-15px;font-size:8px}.hero-bottom{margin-top:30px;padding-top:18px}.hero-signature{display:none}.hero-bottom .scroll-cue{font-size:9px}.section-intro{display:block;margin-bottom:38px}.section-intro .eyebrow{margin-bottom:26px}.section-intro h2{font-size:clamp(30px,7.5vw,50px)}.section-lead{margin-top:24px;font-size:18px}.possibility-list{margin-left:0}.possibility-row summary{grid-template-columns:24px 1fr 22px;gap:12px;padding:23px 0}.possibility-row h3{font-size:21px}.possibility-body{padding:0 12px 25px 36px}.possibility-body p{font-size:15px}.decision-heading{display:block}.decision-heading .eyebrow{margin-bottom:26px}.decision-heading>p:last-child{margin-top:26px;font-size:18px}.decision-grid{grid-template-columns:1fr;margin-top:50px;gap:32px}.decision-grid h3{font-size:28px;margin-top:22px}.decision-grid h3 br{display:none}.decision-grid p{max-width:100%}.work-heading h2{font-size:clamp(28px,7.4vw,47px)}.work-sector{text-align:left;font-size:9px}.featured-work{grid-template-columns:1fr;border-top:0}.case-art{min-height:420px;padding:32px}.case-art-label{font-size:38px}.case-copy{padding:32px 0}.case-copy h3{font-size:32px}.case-copy>p{font-size:16px}.case-result{margin:26px 0}.case-result strong{font-size:70px}.work-quote{display:block;margin-top:38px}.work-quote blockquote{font-size:22px}.work-quote figcaption{margin-top:24px}.matt-grid{grid-template-columns:1fr;gap:40px}.matt-portrait{max-width:380px;grid-row:2;margin:0}.matt-copy h2{font-size:clamp(30px,7.7vw,49px)}.matt-copy .matt-lead{font-size:21px}.matt-copy>p:not(.eyebrow):not(.matt-lead){font-size:16px}.matt-quote blockquote{font-size:22px}.experience-strip{margin-top:55px}.experience-names{justify-content:flex-start;gap:20px 28px}.experience-names span{font-size:21px}.experience-note{font-size:13px}.engagement-heading{display:block;margin-bottom:45px}.engagement-heading .eyebrow{margin-bottom:26px}.engagement-heading h2{font-size:clamp(33px,8vw,52px)}.engagement-heading>p:last-child{margin-top:26px;font-size:18px}.engagement-row{grid-template-columns:42px 1fr;gap:22px;padding:32px 0}.engagement-number{font-size:25px}.engagement-description{grid-column:2}.engagement-row h3{font-size:28px}.engagement-description p{font-size:16px}.engagement-download{display:block}.engagement-download a{margin-top:18px}.conversation-section h2{font-size:clamp(31px,7.9vw,54px)}.conversation-grid{grid-template-columns:1fr;gap:45px;margin-top:42px}.conversation-options button{font-size:20px}.conversation-prompt{font-size:30px}.conversation-context{font-size:16px}.footer-top{flex-wrap:wrap;justify-content:flex-start;gap:32px;padding-bottom:35px}.footer-top>p{font-size:23px;width:100%;order:-1}.footer-top .back-to-top{margin-left:auto}.footer-bottom{display:block;font-size:8px}.footer-bottom>span{display:block;margin-bottom:12px}.footer-bottom>div{margin-top:25px;gap:24px;flex-wrap:wrap}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.alignment{--alignment:1!important}.reading-progress{display:none}}
/* Motion supports the idea; the content stays available without JavaScript. */
.site-header{position:fixed;transition:border-color .2s;background:var(--ink);border-bottom:1px solid transparent}
.header-inner{transition:height .3s var(--ease)}
.site-header.is-scrolled{border-bottom-color:#f2efe923}
.site-header.is-scrolled .header-inner{height:74px}
.alignment.is-manual .mark-half{transition:transform .85s var(--ease)}
.alignment.is-manual .alignment-label,.alignment.is-manual .alignment-centre{transition:opacity .5s,transform .85s var(--ease)}
.motion-ready{transition:opacity .75s var(--ease),transform .9s var(--ease)}
.motion-ready:not(.is-visible){opacity:0;transform:translateY(22px)}
.decision-grid article:nth-child(2){transition-delay:.09s}
.decision-grid article:nth-child(3){transition-delay:.18s}
@media(max-width:760px){html{scroll-padding-top:96px}.site-header.is-scrolled .header-inner{height:74px}.site-header.is-scrolled .desktop-nav{top:74px}}
@media(prefers-reduced-motion:reduce){.motion-ready:not(.is-visible){opacity:1;transform:none}}
.hero-person{font-size:13px;color:var(--bone);margin:-12px 0 26px}